This phrase describes a specific type of crossword clue found on a website’s “About Us” or similar page. It refers to a clue designed to elicit a word or phrase that summarizes the organization’s identity, mission, or values. For example, a non-profit organization dedicated to environmental conservation might use a clue like “Our core value: safeguarding the planet” with the answer being “Sustainability.” This type of clue serves as a playful, interactive element within a typically informational section.
Integrating such interactive elements can enhance user engagement with the website’s content. It encourages visitors to actively think about the organization’s essence, rather than passively reading the information. This approach can be particularly effective for conveying key messages in a memorable way. Historically, word puzzles have been employed in educational and entertainment contexts. Their incorporation into web design reflects a broader trend toward gamification, aiming to make online experiences more interactive and enjoyable.
