Individuals, once aligned with an established system or organization, may defect and operate independently, often utilizing online platforms to facilitate their activities. This can encompass various scenarios, such as employees leaving corporations to pursue entrepreneurial ventures leveraging proprietary knowledge, or creators abandoning established distribution channels to establish independent online presences. An illustrative instance is a software developer leaving a large company to offer similar services directly to clients through a personal website.
This phenomenon presents a significant shift in traditional power structures and economic models. It enables individuals to bypass intermediaries, gain greater autonomy, and potentially access wider audiences. Historically, individuals often lacked the resources and reach to operate outside established systems. The internet and digital tools have lowered barriers to entry, fostering increased individual agency. This trend can stimulate competition and innovation while simultaneously posing challenges to established institutions navigating a more decentralized landscape.
