Specific lexical choices possessing an inherent, often intangible quality can evoke particular emotions or associations within an audience. This quality might manifest as euphony, memorability, or a precise fit with a specific context. For example, “mellifluous” itself possesses this quality, suggesting sweetness and smoothness through its sound and structure.
Skillful selection of such vocabulary is crucial for effective communication, particularly in persuasive or aesthetic contexts. Historically, orators and poets have understood the power of carefully chosen diction to resonate with listeners and readers, creating impact and leaving a lasting impression. This ability to select the right expression at the right moment is a hallmark of powerful rhetoric and impactful writing.