Consumers acquiring handsets tied to specific carriers represent a distinct segment of the mobile phone market. This often involves purchasing a device subsidized by the carrier in exchange for a contractual commitment. For instance, a customer might obtain a discounted phone by agreeing to a two-year service plan.
This practice offers several advantages to both consumers and carriers. Lower upfront costs make newer devices more accessible, while carriers secure subscriber loyalty. Historically, this model has been prevalent, driving widespread mobile phone adoption. However, the market is evolving with the rise of unlocked devices and alternative purchasing options.
