The Infiniti luxury vehicle brand is owned by the Nissan Motor Company. This ownership structure is similar to other automotive groups where a parent company manages multiple brands targeting different market segments. For instance, Toyota owns Lexus, and Honda owns Acura. Nissan established Infiniti in 1989 to compete with these established luxury marques, primarily in the North American market.
This corporate relationship allows Infiniti to leverage Nissan’s extensive resources in engineering, manufacturing, and global distribution. It provides access to advanced technologies, economies of scale, and a well-established supply chain. This backing enables Infiniti to focus on developing its brand identity, design philosophy, and customer experience within the luxury segment. Historically, understanding this ownership structure has been crucial for analyzing Infiniti’s market positioning, its access to specific technologies, and its overall business strategy.
