New Chapter, a prominent natural supplement brand known for its whole-food fermented vitamins and herbal extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based company under the umbrella of one of the world’s largest consumer goods corporations.
Understanding the ownership of a supplement brand provides valuable context for consumers. It can shed light on the company’s potential resources, research capabilities, and overall business philosophy. P&G’s acquisition offered New Chapter access to a wider market and greater manufacturing capabilities, while potentially raising questions about maintaining its original commitment to sustainable and organic practices. This relationship between a large multinational corporation and a smaller, values-driven company offers an interesting case study in the natural products industry.