This phrase represents a sentiment of disregard for conventional status symbols, specifically luxury watches, when faced with the urgency of tardiness. It suggests that punctuality, or the lack thereof, supersedes the perceived importance of material possessions. The juxtaposition of a high-value item like a Rolex with a casual dismissal underscores the speaker’s prioritization of time over displays of wealth.
The expression’s significance lies in its reflection of changing societal values. It speaks to a potential shift away from material possessions as primary indicators of success, placing greater emphasis on practicality and efficiency. While the historical context of this specific phrasing is difficult to pinpoint, it taps into a long-standing tension between displays of affluence and more fundamental human concerns. The sentiment likely resonates with individuals who value experiences and actions over material wealth.